Community Indicators for Your Community

Real, lasting community change is built around knowing where you are, where you want to be, and whether your efforts are making a difference. Indicators are a necessary ingredient for sustainable change. And the process of selecting community indicators -- who chooses, how they choose, what they choose -- is as important as the data you select.

This is an archive of thoughts I had about indicators and the community indicators movement. Some of the thinking is outdated, and many of the links may have broken over time.

Showing posts with label triple bottom line. Show all posts
Showing posts with label triple bottom line. Show all posts

Monday, June 30, 2008

Corporate Sustainability Indicator Reports: Case Study

Here's an interesting analysis in Ethical Corporation newsmagazine that takes Nestlé's "Creating Shared Value" report and examines it according to sustainability practices and indicators measured. Along the way, the author Aleksandra Dobkowski-Joy shows us the complexity in asking for large-scale corporations to engage in sustainability indicators reporting, as well as why it's important.

In Report Reviews: Nestlé’s 2007 Creating Shared Value report – Still lacking the winning formula, Dobkowski-Joy speaks positively of Nestlé's efforts, but challenges the organization to do more. She writes:

Nestlé’s list of material issues, for example, is broad enough to encompass
almost anything the company does – including manufacturing and environmental
footprint, people, agriculture and rural development, nutrition, and marketing
and communication. The company reports precious few quantitative goals and
targets. Nestlé flip-flops between its intention to develop clear financial,
environmental and social goals, and contradictory positions, saying it
“generally considers historical performance trends to be more revealing and
useful for future planning than setting individual forward targets”.

One of the interesting ways in which she praises the use of data is how efforts are put into a global context.

In discussing water extraction for bottled water, Nestlé accomplishes what few
reporters even attempt. Namely, the company quantifies the global ecosystem
impact of water use for production of bottled water at 0.0009 per cent of total
human water withdrawal. Though some may see such quantification as a defensive
ploy to deflect criticism, Nestlé in this instance has begun to get to the heart
of what sustainability reporting should really be: a discussion of how companies
can operate within the absolute limits of ecosystems and societies. Nestlé
should concentrate on this type of transparency and context in future reports.

Do businesses in your community publish CSV reports? Do they engage the community to help identify what should be measured? What experiences do you have in coordinating your community indicators efforts with business reporting?



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Friday, December 7, 2007

Corporate Sustainability Reports and Sustainable Investing

I enjoyed the conversation at the Beyond GDP conference on socially responsible investing. If you like the topic, here's a blog you might like.

The KLD Blog is geared towards conversations around sustainable investing, which they call "the integration of environmental, social and governance factors into security analysis and the investment process."

I liked the updates on mandatory CSR reporting in Malaysia and a conversation about putting CSR in a historical context of public purposes and corporations. It's an interesting conversation.

Ron Robins suggested we also look at investingforthesoul.com, which also looks interesting.

My focus is on community-based indicators, and so what I'm more interested in is how the information market is shifting to provide more privately-generated data about social and ecological impacts. If we can find a way to tease community-focused data out of the developing CSR formats, I think we may be able to get something icredibly useful for our community work.

In the meantime, I'm interested in hearing from you if there are other places we should be looking at to understand what's happening in the triple bottom line or corporate sustainability reports movements.

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Thursday, November 22, 2007

Beyond GDP: Day Two - Business, CSRs, and Responsible Investing

There are a number of reports out on the conference. This one has a number of notable quotes from dignitaries. Here's how Reuters covered the conference. I found the coverage from China gave me hope for a global movement beyond GDP. And the press release (which got picked up by a number of news services) mentions Jacksonville, Florida, which makes me happy.

Here's a blog commentary on the conference (see also Day One to give you a different perspective.

After the opening remarks, Hazel Henderson led a panel of business representatives in a conversation about triple bottom lines, enhanced analytics for investment practices, and other efforts to include externalities in assessments to avoid risks and hold companies accountable for their impacts on People, Planet, and Profit. While this has been an ongoing conversation for years, the information age is now an age of truth, Hazel suggested, making it easier to ask for and receive a broader range of information from companies on their environmental and social impacts.

Carole M. Laible, President and Chief Operating Officer, Domini Social Investments, began by showing that the pressure to meet short-term economic goals often leads to horrible long-term impacts. The wealth that corporations create is more than just their stock price; accordingly, investors need to recognize the intangible costs and the intangible values created. The key is disclosure; what is disclosed is measured, and what is measured is monitored. What we might consider are global investment standards; by using investment standards at Domini, responsible investors have accomplished what many others have not. These standards should examine the companies' impacts on universal human dignity, ecological sustainability, and financial wealth. The standards should include three aspects:

  1. Measurement of externalities, the intangible costs and intangible value-added assets
  2. Incorporation of these externalities into an expanded GDP
  3. Ensure the public understands what is being measured and why

Nicole Notat, President, Vigeo Group, added that we should look to re-internalize externalities. Including social impact and sustainabiity measures provides a more useful analysis for asset managers and investors, and opens up new opportunities for innovation and growth. We need to emphasize that companies who do not pay attention and incorporate these externalities in their reporting are putting both their reputations and legal consequences at risk. We also need to make sure that the standards cover companies that operate internationally so that we can examine the same parameters no matter where they do business. Currently, the legal framework isn't there. ILO, the UN, and the OECD can make recommendations and help with the analysis parameters. We need also to consider the effectiveness of managerial systems in addressing indicators of environmental and social aspects, indicators on the consistency in implementing processes, and indicators of the results of implementation of these processes. The raw material is information, but at some point we will need to create an international standard to make it easier to set up these parameters. The ISO -- the international standards organization -- has been looking at a possible social responsibility standard, but they have been working on this for three years and are no closer to a conclusion.

Lothar Meinzer, Director with BASF, stated that corporate social responsibility means mainstreaming social and environmental concerns into business acttivities for added value. the problem isn't creating the indicators -- the Global Reporting Initiative and the European CSR Alliance have indicators, and BASF reports the data in their annual report. The real question is how to use the indicators in value-based management and to push towards eco-efficiency and beyond to socio-eco-efficiency. Integration is the key word.

Stephen Pursey, Head of the International Labour Organization (ILO) Integration Department, reinforced what Dr. Frey had said about employment, happiness, and well-being -- employment is central to one's identity, self-esteem, and social relations. Work centers are where economic markets meet social relationships. As such, we should include measures of decent work in our efforts to move beyond GDP. In doing so, we should consider the following:

  1. Many developing countries have weaker data available and less capacity to collect data, particularly on the quality of work.
  2. Classical market indicators are created in developed countries are less useful in developing countries. We need a broader measure of labor availability that takes into account the very different labor conditions in different countries, especially as we currently have no adequate picture of decent work conditions.
  3. More and more developed countries are supplementing their data with surveys on perceptions of job security. Few developing nations have this data.
  4. We should focus on national policy makers and the information they need to make decisions. This suggests an approach that creates country profiles with multiple measures that can be useful even if not every country has the data available for every measure. The numerical data usually needs an accompanying narrative.
  5. We need a major transformation in the world of work. We need to be looking at 'sustainable employment', and the industrialized nations need to be supporting the developing world in making this happen. The decent work concept embraces the economic, social, and environmental pillars of sustainability.

Hazel Henderson suggested examining the green jobs initiative and the need to grow a green economy. Once we internalize the social and environmental costs we will have the ability to steer towards building a new sector.

Nic Marks, from the new economics foundation, suggested that while we've been talking about the need to internalize the externalities, what we really should be looking at is how to externalize the internalities. Our economic system itself is the problem -- marketing necessarily creates a cycle of dissatisfaction and the need to produce more and more products, many if not most of which are unnecessary. No matter how eco-efficient we become, as long as we are trapped in this cycle we are not improving our quality of life.

Other important discussion points that followed were:

  • Unless we make change at the macro level, individual business change will always be the exception. This will require global standards and a global framework. CSR is only voluntary.
  • If we are serious about the environmental concerns raised, we need to dematerialize the economy. We need to move toward an economy that focuses on quality, not quantity; services, not products; adding value, not increasing production.
  • To have sustainable development we need different development. We need to recognize intangible goods, not just those classified as intabgible company assets. We need to create a different kind of society that appreciates the immaterial goods. The kind of development represented by the GDP is inherently unsustainable -- we need cultural consensual development, which means indicators on the immaterial or dematerializing society which is more than just companies.
  • We are likely to go down in history as the species that monitored our own extinction rather than doing anything about it.
  • We need to recognize that paying attention to social and environmental indicators may require decreasing economic activity.
  • Indicators have local dimensions and should link up to local frameworks. We have excellent examples of local communities with indicator frameworks that go beyond GDP and should be considering their work -- including Jacksonville. (Amen!)
  • We need a decent work index with true measures of actual work and decent work conditions. However, the problem with an index is making the subjective decisions on how to weight the values.
  • How do we aggregate individual corporate reports? How can we link corporate sustainability reports into a larger global framework? How can we decide how much progress is enough?
  • We should start by ending subsidies to unsustainable practices and begin by leveling the playing field.
  • Companies already plan investment cycles in 20, 30, 40 year cycles. We can get companies thinking long-term rather than short-term. One way to do that is to insist that executive bonuses are received only at the end of a long-term contract to remove the individual financial incentive for short-term thinking.

Author's comment: I took too many notes, obviously, and am having difficulty not putting some of the information in. I hope you can bear with me -- there's still two more sessions and the concluding remarks to come! I spent the evening after the conference at the amazing Grand-Place and then yesterday traveling. Today is the American holiday of Thanksgiving, which should allow me the time to catch up on these notes to share with the blog readers. I hope you're finding them interesting -- if nothing else, this is ensuring that my notes ae saved somewhere that I can find them again! Now on to the next session ....

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Monday, October 1, 2007

Triple Bottom Line Blog

Andrew Savitz and Karl Weber, who wrote the book The Triple Bottom Line, now have a blog about triple bottom lines.

We've talked about the triple bottom line approach before. This is the effort to develop corporate sustainability reports that measure the company's economic, social, and environmental results.

The link to community indicators efforts is tantalizingly out there. We're measuring community progress in these same areas -- whether we call it a sustainability model or a quality of life model or a healthy community model or a performance benchmark model, we tend to report indicators of economic progress, environmental protection, and social well-being -- though we also may create other sections in our reports to cover aspects like civic engagement. Sometimes we rename the elements we measure as "people, place, and prosperity." But it's all related concepts.

So why should we pay attention to corporate sustainability reports? First of all, we're starting to realize that private and commercial data sets may be tremendously useful for measuring community trends, especially since corporate data tracks more information about us than government.

Secondly, the efforts to standardize corporate sustainability reports through the Global Reporting Initiative is a model community indicators practitioners could well follow. I suspect we'll be talking more about this later, so now's the time to get familiar with CSR's and GRI.

And third, this is just really interesting stuff with tremendous community impacts, which is what we're all about. For example, this blog entry about a regulatory race to the top shakes up convential wisdom on the impact of globalization on environmental and labor-law regulation.

I've added a link to the Triple Bottom Line blog in the blog section on the left of this page. Take a look and let me know what you think.

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Friday, September 7, 2007

Vote for Your Favorite Corporate Sustainability Report

The Global Reporting Initiative (GRI) just issued a press release announcing a new award program for Corporate Sustainability Reports.

From the release:

Thousands of companies issue sustainability reports each year - but who reads them? What do these readers think of reports? Do reports meet the needs of communities, investors, employees, customers, journalists, and non-governmental organizations?

The GRI Readers' Choice Award was designed to find answers to these questions and give all sustainability report users worldwide a voice on sustainability reporting today. After extensive preparations by the Global Reporting Initiative (GRI) and their partners - all leaders in the field - the first world wide online sustainability reporting awards scheme is close to launch. Mark your calendar for 1 October 2007.

Between October 1 and December 31, 2007, you get to vote on your favorite report. Again from the release:

Both the Global Readers' Choice Awards and the survey results will be presented during 'The Amsterdam Global Conference on Sustainability and Transparency', which will be hosted by the City of Amsterdam, and is supported by the Netherlands Government, UNEP, and with the involvement of businesses, NGOs, labor, and investors active in GRI's worldwide network. This is GRI's second international conference, and will be held 7 - 9 May, 2008.

"While most will agree that transparency through sustainability reporting is essential in our global pursuit of sustainability, little is known about the views and experience of intended readers - the users - and how sustainability reporting influences markets and stakeholder relations" said Ernst Ligteringen, Chief Executive of the Global Reporting Initiative when asked what inspired the development of the Readers Choice concept over the past year.

Your opinion counts. From 1 October 2007 you are invited to score the sustainability reports issued by companies that you work for, own stock in, are neighbors with, report on, or do business with at:
http://www.globalreporting.org/

This is an interesting new initiative. Good Happens calls this Corporate Social Responsibility's version of the Oscar and adds, "As Hollywood taught us, nothing is official until it has an annual award attached to it... So by those standards, CSR reporting is now officially official."

Governance Focus adds that this is only one of two CSR awards being announced:

Users of corporate social responsibility (CSR) reports are being invited to vote for the most effective reports, with two new awards schemes announced this week.

Corporate Register (CR), which runs a free online depository of almost 15,000 CSR reports on
http://www.corporateregister.com/ is inviting its 20,000 registered users to vote in the CR Reporting Awards 2007.

We've been talking about the rise in the use of triple-bottom line reports and improvements in corporate sustainability reporting. This, however, suggests both a real movement towards change and an exciting opportunity to harness new data sets for understanding the community.

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Sunday, August 26, 2007

Corporate Sustainability Reports: Making the Grade

I saw an interesting report on Greenbiz.com by way of the folks at SocialFunds.com.

More and more companies are publishing triple bottom line reports, and are submitting their reports for the Ceres-ACCA North American Awards for Sustainability Reporting. Check out the Report of the Judges (PDF) which shows the strengths (and weaknesses) of the applicant reports.

From the news report:

Over the past six years, entries into the Ceres-ACCA North American Awards for Sustainability Reporting have grown five-fold from 20 in its first year to 102 this year. This increase reflects the significant growth in companies publishing sustainability reports. With the increased calls from consumers, shareholders, and other stakeholders for greater corporate transparency and the Global Reporting Initiative (GRI) publishing the third version of its Sustainability Reporting Guidelines in 2006, more companies from all sectors are creating these reports to explain and document their economic, environmental, and social performance.

Besides the sheer increase in the number of companies writing sustainability reports and entering the Ceres-ACCA Awards, Ceres points to the increase in comprehensiveness and the quality of information provided. “In the early days, most reports were either exclusively environmental in focus, on the one hand, or essentially foundation or philanthropy reports, on the other,” reported Brooke Barton, Manager, Corporate Accountability at Ceres.

Barton told Socialfunds.com, “Today, more than 80% of the submissions are full-blown sustainability reports referencing the Global Reporting Initiative (GRI) and providing triple bottom line – social, environmental and economic – disclosure. This marks a sea change in the way companies are approaching sustainability. More and more, they are managing, measuring, and reporting on their sustainability performance in an integrated fashion that reflects the truly interconnected nature of these issues.” ...

Almost half (49) of the US companies in the S&P 100 Index now disclose information above and beyond the financial, covering companies’ environmental, social, and governance issues, according to the Social Investment Research Analysts Network (SIRAN) and KLD Research & Analytics (KLD), who released their annual study on sustainability reporting at the April Ceres Conference. Thirty-eight of the S&P 100 Index are using the GRI’s Sustainability Reporting Guidelines. ...

“Sustainability reports can provide a glimpse of how a company sees itself,” explained Katy Chapdelaine, a research analyst at KLD. “However, to provide investors with a full perspective on company performance, analysts at KLD utilize a range of sources outside of company publications, including press coverage, government data, and information from non-governmental organizations.”

“Now, just under half of the widely watched companies in the S&P 100 issued sustainability reports in 2006. By next year, I expect a majority of the S&P 100 will be doing so, and increasingly sustainability reporting will be the norm and not reporting will be the exception,” said Steve Lippman, Vice President of Asset Research at Trillium Asset Management, who worked with KLD to develop this year's study.

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Wednesday, August 8, 2007

Triple Bottom Lines and Community Indicators

Triple Bottom Lines are efforts to include an "environmental bottom line" and a "social bottom line" to the financial bottom line companies report to their stakeholders. This usually results in companies measuring their environmental and community impacts in addition to reporting their profit/loss statements.

The triple bottom line approach (or TBL+1 now) is gaining currency among corporations. See the Global Sustainability Institute's TBL+1 website for more information.

The approach is not without its critics, especially as corporations try to illustrate what they're talking about with incomprehensible graphics. However, the number of corporations paying attention to their social and environment accountability is increasing, as illustrated in the recent KPMG report (worth taking a look.)

TBL is also gaining some currency among local governments. A good example is the work being done by ICLEI - Local Governments for Sustainability (was International Council for Local Environmental Initiatives.) The goal of their triple bottom line program is, in their own words:

The aim of the Triple Bottom Line Capacity Building Program (TBL Program) is to provide a cost-effective solution for councils to incorporate sustainability and triple bottom line principles into the planning, decision-making and reporting practices of local government.

Sounds interesting, doesn't it? Here's a set of triple bottom line taxonomies for those who want to explore the concept further.

For community indicator efforts, TBL efforts provide another way to think about how to integrate a range of information in describing community progress. Government performance benchmarks are important data sets that overlap into the community indicators realm. TBLs are another.

How has your community integrated triple bottom line measures into your indicators of progress? Has your organization adopted a triple bottom line approach to your annual report?

Note: this blog entry began as a response to this discussion at TakingItGlobal.

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