First of all, I like what he says about data in the introduction. We've talked about statistical illiteracy before, and it's important to recognize the issue in your intended audience. Here's what the introduction says:
A Word About Data: Numbers and statistics can be very useful, but they can also seem bewildering. While charts and graphs cannot explain the essence of a city as experienced by its citizens and visitors, numbers and data do provide us with insights that are important in setting public policy. Readers can look at the trends of the various topics and develop a better knowledge of how well the city functions and performs.
Secondly, he includes a map of the area, showing both what is and what is not included within city limits. I like that approach, and think I'll copy it for my next approach. (Though what the good people of Jacksonville are going to do with a map of Santa Fe is a bit of a puzzlement ....)
The third thing I liked was the conversational style in which the data are presented. The tone strikes me as just right -- not too detailed, nor too dumbed-down, the report feels like the reader is being helped to understand the information presented without being talked down to.
Overall, I thought this report had some interesting pieces that readers of this blog may want to pay attention to.